EarthMinded Research

Our quantitative methods measure patterns at scale and test what drives engagement, support, and behavior change.

• Surveys – Assess attitudes, values, beliefs, and behavioral intent.
• Experimental Studies & Message Testing – Identify which framings and interventions are most effective.
• Audience Segmentation – Distinguish priority groups to tailor outreach and strategy.
• Pre/Post & Longitudinal Evaluation – Measure change over time and demonstrate impact for funders.

We use qualitative methods to understand how people interpret environmental issues — what they value, what motivates them, and where resistance or opportunity emerges.

• Focus Groups – Explore shared beliefs, social norms, and message resonance.
• 1:1 & Stakeholder Interviews – Surface motivations, experiences, and decision-making across key audiences.
• Message & Narrative Analysis – Assess how existing communications shape understanding and response.
• Community Listening Sessions – Gather grounded, place-based insights to inform inclusive engagement strategies.